Services

Welcome to the The Marketing Workshop service information page. We specialize in helping small engineering companies grow by providing them with a broad range of marketing support services. This range stretches from helping you to develop business processes to refining your marketing strategy to delivering advertising campaigns to running your salesforce.

Below is a list of the services we offer: 

Benchmarking

Finding New Markets

Selecting New Target Markets

Refining Existing Target Markets

Designing Marketing Strategies

New Product Development

Managing Mature Products

Promotion

Delivering Marketing Programmes

Business Process Development

Business Models

We offer a range of business models that you can choose from:

Service Provider

Example: We will develop a web site for you.

Consultant

Example: We will provide advice about market research or managing the risk in your programmes

Mentor

We provide mentorship of your staff to help them develop their marketing skills. This model provides both you and us with the most cost effective approach to developing your business. However, it does require that you have identified some staff to lead your marketing development. Examples: We would mentor your marketing manager to manage his staff more effectively.

We would normally expect to provide a mix of these business models to address your particular needs. We expect that as your business and our relationship with you develops, this mix will change.

Example Programme

1. Consultancy - provide advice about product development processes

2. Service Provider - provide benchmark assessment of your current R&D programme against sector norms, including recommendations for changes

3. Consultancy - provide advice about introduction of new product development process embedded in your business

4. Services - run innovation workshop with your staff to help them generate ideas

5. Services - provide market research to support product development

6. Mentoring - Mentor Technical Director through preparation of his/her first product development budget using new process.

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