You should expect to have a good understanding about the marketing norms in your sector of engineering - what is done; how it’s done and why it’s done. You should expect the outcome of any benchmarking work to provide direction for you and your marketing director.

We could carry out a broad independent assessment of your marketing function - helping you and your organisation understand their strengths and weaknesses.

Alternatively, we could carry out more focussed reviews. Here are a couple of examples:

A review of your approach to Market Risk Assessment. Do you do this activity? How much do you do? Is the informal risk assessment that you do recognised? Do you communicate the results of any risk assessments to the right stakeholders?

Are you as a CEO happy with the key performance indicators (KPIs) of your marketing function? Are you as a marketing director happy with the role that good quality KPIs can play in engendering confidence in your marketing function.

[Home] [About Us] [Services] [Benchmarking] [Finding Markets] [Selecting Markets] [Refining Markets] [Strategies] [New Products] [Mature Products] [Promotion] [Programmes] [Development] [News] [FAQ] [SiteMap] [WhitePapers]