Welcome to the The Marketing Workshop Web site.

Marketing for Engineers

The Marketing Workshop serves the engineering community in the UK. We specialize in helping small engineering companies grow by providing them with marketing support services.

What we can do for you

We can help you assess your current capability, identify new directions for your business development and help you deliver that development. See our Services page for more information.

You should know that these services are provided by people who have professional engineering and marketing qualifications and experience. While you will be telling us about your business, you will not be telling us about engineering.

The key capabilities that we can offer are:

• Marketing
• Planning
• Risk Management

This is backed up by direct experience of engineering.

At this site you will find specific examples of the services we offer.

Why this is will be of interest to you

As a typical client you would be a small, technology led, engineering company. You will have recognised that you want to grow. You may also have recognised the need to develop your marketing capability.

You may need to attract finance from a parent company, bank or venture capitalist. You are expecting to face stiff competition for funds and to be challenged about your plans - you want to be well prepared for this.

You may be aspiring to recruit a senior member of staff to lead your marketing, but are be concerned about your ability to judge the impact on your business or may be concerned that your business cannot commit to this step. We can provide services to help you in this transition. In this, we would expect our relationship to be temporary - some time in the near future, we would expect you to move to having your own marketing function fully integrated with your business processes led by your employees.

If nothing else, this site may prompt you to think about your expectations for your marketing function and provide a framework to support those expectations.

Think about the difference between success and failure

Successful companies tend to have a greater commitment to growth through new products; have clear targets for growth for new products from a mature; have a defined, embedded product development process that pre-screens new product ideas thoroughly.

Successful products are:

• Well targetted at customers
• Accompanied by appropriate messages
• Supported by an adequate budget

Factors associated with failure are:

• New product concepts do not meet any unfilled need
• New product do not live up to the concept
• Market analysis, product testing and test marketing are deficient

We can help you address these issues

Feel free to browse around this site. If you have comments or questions about our products or services, or simply need more information and want to contact us, click on the contact button on any page within this site.

Thanks for visiting and we look forward to serving you.

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